The much-loved fruit becomes
an iconic brand.

Activities

Brand Strategy
Brand Identity
Integrated Campaign Planning
Creative Strategy & Execution
Commercial Production
Web Development
Media Management
PR Management

Project Info

Sumo Citrus is a breakthrough in branded produce, with an incredible story and product that brings unexpected joy to millions of people each season. Since 2020, we've supported Sumo Citrus in launching their new brand in market. In just these few short years we've helped create widespread awareness of Sumo Citrus to consumers beyond its initial cult-following. Sumo Citrus has led the way for modern, exciting brands to stand out in the traditional produce aisle.

Our work has touched every aspect of the Sumo Citrus consumer and retail ecosystem, from brand strategy, campaigns that reach digital, TV, audio, and print, and outdoor advertising, and digital products like a consumer website and retail education app.

The result of our campaigns has been a huge amount of mainstream attention on Sumo Citrus - we've received press coverage in publications like The Guardian, CNN, The Food Network, and even TV appearances on the Today Show. Our work continues to develop unexpected brand partnerships and new retail initiatives. For us, Sumo Citrus season has become the most exciting season of the year.