HELPING GOOGLE.ORG AND FEEDING AMERICA BRING FOOD TO THOSE IN NEED
/ ACTIVITIES
Creative Direction
Illustration
Visual Development
Campaign Collateral
Web Design
Project done in collaboration
with PinPoint Productions
/ PROJECT INFO
In the Fall of 2022, we helped Google.org team up with Feeding America to help bring 50 million meals to communities in need across the United States.
both/and was brought in by our partner Pinpoint Productions to help develop the program identity and illustration suite, along with designing touchpoints across the program.
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Every year during the holidays, searches for food banks and food pantries increase on the Google’s search engine. Directing these inquiries to one of Feeding America’s food pantries is Google.org’s intention with the Food for All program. Feeding America is the largest network of food pantries in America.
At the center of this work is a website that helps those in need find the nearest food pantry to them. For those who want to help, resources and opportunities to give back are available on the site. We built a friendly suite of inclusive, approachable artwork that represents a community of support and serves as as a step by step guide to searching for a food pantry. The site is also educational, illustrating numbers that reflect the growing food crisis in America.
As part of the program, Google employees were able to volunteer across the country at their nearest food pantry. both/and, alongside our experiential partner Pinpoint Productions, designed the volunteer events. Our approach to designing this series was humble, putting the people at the center of the experience over branding.
We were tasked with developing a creative direction and illustration style that would run throughout the program: in a web resource for foodbanks, event collateral for volunteers, and digital placements.
THE FUTURE IS BOTH/AND, LET'S BUILD IT TOGETHER
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