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both-and_SusanAlexandra

AN IMMERSIVE, HIGHLY SHOPPABLE WEB EXPERIENCE THAT BRINGS VISITORS INTO THE WORLD OF SUSAN ALEXANDRA

/ ACTIVITIES

Brand Strategy
Logo Design
Visual Development
User Experience
Web Design

/ PROJECT INFO

Revisioning an iconic New York fashion brand. Inspired by Frida Kahlo, mysticism, and 90’s heartbreak, Susan is a champion for freedom of expression.

As the brand matured since its founding, we set out to create a new identity that had more elegance, refinement, and flexibility. The new identity needed to live confidently alongside legendary fashion houses around the world.

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We created playful collections as entry points into the expansive product line - inspired by flora, fauna and funkiness.

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NEW YORK, SANTA FE, LOS ANGELES      ©2024 BOTH AND AGENCY INC

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