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An immersive, highly shoppabe web experience that brings visitors into the world of Susan Alexandra.

Activities

Brand Strategy
Logo Design
Visual Development
User Experience
Web Design

Project Info

Revisioning an iconic New York fashion brand. Inspired by Frida Kahlo, mysticism, and 90’s heartbreak, Susan is a champion for freedom of expression.

As the brand matured since its founding, we set out to create a new identity that had more elegance, refinement, and flexibility. The new identity needed to live confidently alongside legendary fashion houses around the world.

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We created playful collections as entry points into the expansive product line - inspired by flora, fauna and funkiness.

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