About - both/and

EXPLORING BOTH/AND THINKING HAS LED US TO RETHINK THE CONDITIONS OF WORK AT THEIR MOST FUNDAMENTAL, CREATING SPACES WHERE OUR IDEAS ARE UNDERSTOOD NOT IN OPPOSITION, BUT IN CREATIVE POTENTIAL.

OUR APPROACH HELPS ORGANIZATIONS IMAGINE AND BUILD MORE RESILIANT FUTURES.

/ LET'S TALK

OUR TEAM HAS COMPLIMENTARY SKILLSETS AND POINTS OF VIEW ACROSS STRATEGY, DESIGN, AND COLLABORATION.

Together, we are able to deliver projects from ideation to production, maintaining a strategic and creative consistency down to the last detail.

Jeremy Davis Smith

MANAGING DIRECTOR

Originally from Vermont, now living in New York City, Jeremy's work explores uniting the opposites of form and function, high and low, business and art. He holds an MFA in Emergent Media and has experience leading design teams at agencies, in house at Burton Snowboards, and has taught graphic design at colleges in Vermont and New York City.

Nicole Peyraud

RELATIONSHIP DIRECTOR

Nikki has over 20 years of advertising experience, specializing in strategy and client service. She leads cross-functional teams, drawing on her background at top agencies like 72andSunny, Team One, and KBS+, as well as in-house marketing and consulting roles. Nikki has worked with clients ranging from Fortune 100 brands to start-ups. She lives with her family in Santa Fe, New Mexico.

Alexander Deleuse

CREATIVE DIRECTOR

Alex is a creative entrepreneur who, over 15 years, has started agencies and led teams on behalf of clients in food, tech, and healthcare. As creative director of the social impact agency Guru, Alex led notable projects with the Natural History Museum and The Robert Wood Johnson Foundation. A longterm student of Dr. Howard Teich and his both/and approach to relationships and creative problem solving, Alex is working to help introduce this work to broader audiences and applications.