PARADOX IS
THE ENGINE OF
CREATIVITY


We work hard to pursue a shared mindset of both/and to push the boundaries of collaboration, strategy, and design.

Our approach helps organizations imagine and build more resilient futures.

OUR WORK UNITES THE BEAUTIFUL AND THE TECHNICAL, THE INTUITIVE AND THE DATA DRIVEN, DEEP STRATEGY AND PRECISE DELIVERY.

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WE PARTNER CLOSELY WITH THOSE ON THE FRONTIERS OF THEIR INDUSTRIES WHO WANT A NEW VISION FOR THE FUTURE AND THE PATH TO ACHIEVE IT.

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EXPLORE IDEAS RELATED TO BOTH/AND, OUR MINDSET AND GUIDING PRINCIPLE.

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4 min read
Practices to help create more innovative environments and greater collaboration at work. We know that continuously innovating is critical to our success. Still, for many companies, innovation remains a core challenge. Erik Roth, McKinsey …
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2 min read
The creative industry can be toxic and hierarchical, a both/and mindset can help. With decades of experience in the creative service industry, we’ve seen firsthand the issues that arise when teams can’t work together. …

THE FUTURE IS BOTH/AND, LET'S BUILD IT TOGETHER

Let's connect to talk about your project.

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NEW YORK, SANTA FE, LOS ANGELES      ©2024 BOTH AND AGENCY INC

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